Water activated makeup has taken the beauty industry by storm, offering a revolutionary approach to achieving a flawless and long-lasting look. Whether you are a makeup enthusiast or a professional artist, this innovative technique is a game-changer that can transform the way you create stunning makeup looks. In this article, we will explore the benefits, application techniques, and popular brands of water activated makeup.

The Advantages of Water Activated Makeup

1. Enhanced Coverage and Longevity

Unlike traditional makeup products, water activated makeup provides exceptional coverage that lasts all day. The water-based formula allows the pigments to adhere to the skin more effectively, resulting in a flawless and natural finish. Whether you are dealing with blemishes, uneven skin tone, or scars, water activated makeup can provide the coverage you desire without feeling heavy or cakey.

2. Customizable Shades

Water activated makeup comes in a wide range of shades, allowing you to customize and create your perfect color match. By adjusting the amount of water used to activate the product, you can achieve various levels of opacity, making it suitable for both natural and dramatic looks. This versatility makes water activated makeup a must-have in any makeup artist’s kit.

3. Suitable for All Skin Types

Whether you have dry, oily, or sensitive skin, water activated makeup is suitable for all skin types. The water-based formula is lightweight and non-irritating, making it ideal for those with sensitive skin. Additionally, the hydrating properties of water activated makeup can help moisturize dry skin without clogging pores, giving you a radiant and healthy complexion.

Application Techniques for Water Activated Makeup

1. Preparing the Skin

Before applying water activated makeup, it is crucial to prepare your skin properly. Cleanse your face using a gentle cleanser to remove any dirt, oil, or makeup residue. Follow up with a moisturizer to ensure your skin is hydrated and ready for makeup application. Additionally, using a primer can help create a smooth canvas for your water activated makeup.

2. Activating the Makeup

To activate water activated makeup, simply dampen your brush or sponge with water. Make sure to remove any excess water before dipping it into the product. Gently swirl the brush or sponge in the makeup until you achieve a creamy consistency. Remember, a little goes a long way, so start with a small amount and build up the coverage as needed.

3. Applying the Makeup

Using a brush or sponge, apply the water activated makeup onto your skin in gentle, circular motions. Start from the center of your face and blend outwards for a seamless finish. For areas that require more coverage, such as under-eye circles or blemishes, you can apply an additional layer or spot-conceal using a smaller brush. The buildable nature of water activated makeup allows you to achieve a natural-looking result without looking heavy or cakey.

Popular Brands of Water Activated Makeup

1. Mehron Makeup

Mehron Makeup is a renowned brand in the professional makeup industry, offering a wide range of high-quality water activated products. Their Paradise Makeup AQ line is highly regarded for its vibrant colors, excellent coverage, and long-lasting formula. Whether you need water activated face paints for theatrical purposes or a flawless base for everyday wear, Mehron Makeup has you covered.

2. Kryolan Aquacolor

Kryolan Aquacolor is a favorite among professional makeup artists for its exceptional pigmentation and durability. Their water activated makeup range includes a vast selection of shades, from subtle neutrals to bold and vibrant hues. Kryolan’s Aquacolor is highly blendable, allowing you to create seamless transitions and stunning gradient effects.

3. Graftobian HD GlamAire

Graftobian HD GlamAire offers a range of water activated foundations and color concentrates that are perfect for achieving a flawless complexion. Their products are formulated with high-definition pigments, ensuring that your makeup looks impeccable both in person and on camera. Graftobian’s water activated makeup is known for its smooth application and long-wearing finish.


Water activated makeup has revolutionized the way we approach beauty, providing enhanced coverage, customizability, and suitability for all skin types. By following the proper application techniques and using high-quality brands such as Mehron Makeup, Kryolan Aquacolor, and Graftobian HD GlamAire, you can unlock the secrets to flawless and long-lasting beauty. Say goodbye to traditional makeup products and embrace the power of water activated makeup for a truly transformative makeup experience.